HUGO
This is HUGO, but not as you know it. Reimagined to be bolder than ever, the label turns its attention to the next generation of tastemakers. Shop everyday, wearable pieces that are anything but grown-up — we’re talking supercharged logos and streetwear silhouettes. The only question that remains is: how do you HUGO?
Filter by
Most Popular View
Filters
- Age
- 4 yr
- 5 yr
- 6 yr
- 7 - 8 yr
- 9 - 10 yr
- 11 - 12 yr
- 13 - 14 yr
- 15 - 16 yr
- 16+ yr
- Product TypeCoats & JacketsHatsShoesSocksSwimwearTopsTrousersUnderwear
- Shoe Size
- EU 30 (12 uk)
- EU 31 (12.5 uk)
- EU 32 (13 uk)
- EU 33 (1 uk)
- EU 34 (2 uk)
- EU 35 (2.5 uk)
- EU 36 (3 uk)
- EU 37 (4 uk)
- EU 38 (5 uk)
- EU 39 (6 uk)
- EU 40 (7 uk)
- Colour
- Beige
- Black
- Blue
- Green
- Grey
- Red
- White
- Fabric
- Cotton
- Denim
- Faux Leather
- Leather
- Organic Cotton
- Viscose
- Price
- Earth Friendly
- Organic Cotton
- Recycled
- Eco-Friendly Fabric
- Occasion
- Casual
- Special Occasion
- Beach Holiday
- Sleeve Length
- Long Sleeve
- Short Sleeve
- Fastenings
- Zip-up
- Button
- Adjustable Waist (on certain sizes)
- Popper
- Laces
- Style
- Casual
- Puffer
- Beanie
- Piqué
- Cargo
Clear AllView 46 items
Sort By
- Most Popular
- Price high – low
- Price low – high
- Newest Arrivals
- Quick AddHUGO
Boys White Cotton Polo Shirt
£45.00 - Quick AddHUGO
Boys Beige Cotton Sweatshirt
£75.00 - Quick AddHUGO
Boys Black Denim Regular Fit 677 Jeans
£79.00 - Quick AddHUGO
Boys Blue Denim Hooded Jacket
£145.00 - Quick AddHUGO
Boys Black High-Top Trainers
£100.00 - Quick AddHUGO
Boys Red Hooded Puffer Jacket
£129.00 - Quick AddHUGO
Boys White Organic Cotton Top
£35.00 - Quick AddHUGO
Boys Beige Organic Cotton Stacked Logo T-Shirt
£35.00 - Quick AddHUGO
Boys Red Organic Cotton Top
£35.00 - Quick AddHUGO
Boys Red Cotton Sweatshirt
£75.00 - Quick AddHUGO
Boys Blue Hooded Puffer Jacket
£129.00 - Quick AddHUGO
Boys Blue Faux Leather Trainers
£95.00 - Quick AddHUGO
Boys White Organic Cotton T-Shirt
£35.00 - Quick AddHUGO
Boys Navy Blue Cotton Top
£45.00 - Quick AddHUGO
Boys Blue Denim Loose Fit 446 Jeans
£79.00 - Quick AddHUGO
Boys Blue Organic Cotton Stacked Logo T-Shirt
£35.00 - Quick AddHUGO
Boys Blue Animal Print Swim Shorts
£49.00 - Quick AddHUGO
Boys Blue Denim Regular Fit 677 Jeans
£79.00 - Quick AddHUGO
Boys Grey Cotton Knit Beanie Hat
£45.00 - Quick AddHUGO
Boys White Leather Lace-Up Trainers
£109.00 - Quick AddHUGO
Boys Black Cargo Trousers
£99.00 - Quick AddHUGO
Boys Grey Felted Overshirt
£99.00 - Quick AddHUGO
Boys Black Organic Cotton T-Shirt
£35.00 - Quick AddHUGO
Boys Black Hooded Puffer Jacket
£129.00 - Quick AddHUGO
Boys Blue Denim Slim Fit 708 Jeans
£79.00 - Quick AddHUGO
Boys Black Puffer Gilet
£89.00 - Quick AddNew SeasonHUGO
Boys Black Cotton Polo Shirt
£55.00 - Quick AddHUGO
Boys Black Denim Overshirt
£99.00 - Quick AddHUGO
Boys Black Monogram Cotton T-Shirt
£49.00 - Quick AddHUGO
Boys Black Cotton Knit Beanie Hat
£45.00 - Quick AddHUGO
Boys Black Organic Cotton Top
£35.00 - Quick AddNew SeasonHUGO
Boys Beige Cotton Hoodie
£89.00 - Quick AddHUGO
Boys Green Cotton Polo Shirt
£45.00 - Quick AddHUGO
Boys Beige Cotton Sweatshirt
£100.00 - Quick AddHUGO
Boys Green Hooded Puffer Jacket
£129.00 - Quick AddHUGO
Boys Beige Monogram Cotton T-Shirt
£49.00 - Quick AddHUGO
Boys Green Cotton Knit Beanie Hat
£45.00 - Quick AddHUGO
Boys Beige Cotton Joggers
£69.00 - Quick AddHUGO
Boys Green Organic Cotton T-Shirt
£35.00 - Quick AddHUGO
Boys Beige Organic Cotton T-Shirt
£45.00 - Quick AddHUGO
Boys Green Cotton Joggers
£65.00 - Quick AddHUGO
Boys Dark Blue Regular Fit 677 Jeans
£75.00 - Quick AddHUGO
Boys Dark Blue Regular Denim Jeans
£75.00 - Quick AddHUGO
Boys Black & Red Cotton Boxer Shorts (2 Pack)
£39.00 - Quick AddHUGO
Boys Grey & White Cotton Socks (2 Pack)
£25.00 - Quick AddHUGO
Teen Boys Dark Blue 677 Denim Jeans
£79.00