
What matters to you when choosing your child’s wardrobe? Comfort and inspiring designs will no doubt be up there, but if you are equally mindful of the ethics and ecological footprint of the clothes you buy, it can be hard to know where to start. In recent years, as the world has felt increasingly connected, our inner drumbeat to shop more sustainably has grown ever louder — and here at Childrensalon, we wanted to help make that search a little simpler.
Our Earth Edit seeks to inspire you with beautifully crafted, child-friendly pieces by those labels who put sustainable materials and earth-conscious manufacturing processes at the heart of their design manifesto. So read on to meet just some of the designers leading the way to a happier and kinder way to dress your little planet pioneers.
Minymo
Danish label Minymo combines carefully considered fabrics with relaxed fits for everyday wear. The result? Kidswear that’s comfy and planet friendly!
Best for Adventurous Kids | Minymo
Danish design is all about comfort and understated style, and Minymo’s collection of everyday essentials ticks both boxes. Perfect for the active and adventurous child, the brand’s well-designed pieces are wardrobe staples. The brand champions sustainable materials by using organic cotton, bamboo and viscose throughout their collection, all recognised with the OEKO-TEX®, GOTS and BIONIC FINISH® ECO certifications. In muted tones which are in keeping with their planet-friendly ethos, the super-soft and easy-to-move-in essentials will keep kids comfortable for hours of play in the great outdoors.
Elodie
The Swedish label started life in Stockholm in 2005 and has since been offering fun and innovative accessories for babies and toddlers.
Best for Design Lovers | Elodie
Not only does Elodie offer beautifully and mindfully designed accessories for babies, it is also a brand wholly committed to reducing their impact on the environment with ‘a goal… by 2026, [that] every product…will be produced according to one of…our four production principles’, which includes the use of plant-based and recycled materials. Founded in Stockholm in 2005 by Linda Stätterström, the brand pioneered the world’s first pacifier made from bamboo; today it continues to be an inspiration when it comes to infusing its sustainable accessories with its minimalist, Scandinavian aesthetic.
Mini Rodini
Swedish illustrator Cassandra Rhodin's colourful, quirky prints are the talk of each collection, brought together in sustainable and organic fabrics.
Best for Colourful Dressers | Mini Rodini
Bringing the fun to children’s wardrobes, Swedish illustrator turned designer Cassandra Rhodin has created a whimsical, fashion-forward label with an environmentally conscious heart. Mini Rodini has always championed the use of colour, using original, hand-painted prints, recycled materials and earth-conscious manufacturing principles – almost all of its clothing is made using organic cotton or recycled plastic. Earlier in 2022, the brand debuted a swimwear collection made entirely from recovered fishing nets.
