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The World of Moschino

Born in Abbiategrasso, Italy, in 1950, Franco Moschino dreamed of one day being a painter. But he quickly fell in love with fabric and clothing when he began freelancing as a fashion illustrator. So it's no wonder that when Franco founded Moschino the label, it was imbued with all his playful and artistic imagination.

We take a little look at what makes Moschino one of a kind, from the signature statement slogans to the adorable Teddy Bear emblem. And finally, we turn the spotlight on the designer's latest collection, picking out some of the pieces we love and we think you'll love too. 

 

Images by Moschino

4 Apr 2025
Moschino-Black Cotton Fried Egg T-Shirt | Childrensalon
100,00 £
Moschino-Girls White Croissant Necklace Cotton T-Shirt | Childrensalon
125,00 £
Moschino-Белая хлопковая панама с логотипом | Childrensalon
85,00 £
Moschino-Black Cotton Jersey Tracksuit | Childrensalon
150,00 £

A Little Moschino Magic

The talented Franco Moschino started his career illustrating for Versace and designing for Cadette, before focusing his immense creativity on starting his own company in 1983. Moschino quickly became recognised for its rebellious nature and satirical slogans, like 'Ready to Where?' and 'Good Taste Doesn’t Exist'. And that same playful spirit remains today! The Italian designer's legacy of fun and fearless fashion can be seen in the kidswear collection, making it the perfect pick for little ones who love to make a statement. 

Moschino-Girls White Cotton Jersey Dress | Childrensalon
85,00 £
Moschino Кид-Тин-Белые кожаные кроссовки со шнурками | Childrensalon
188,00 £
Moschino-White Cotton Script Logo T-Shirt | Childrensalon
75,00 £
Moschino-Girls Blue & White Cotton Dress Set | Childrensalon
150,00 £
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The Tale of the Teddy Bear

If you're no stranger to Moschino, you'll know already that the star of every season is the iconic Teddy Bear. As one of Franco's earliest creations, the furry toy made its first appearance on the 1988 catwalk when a model wore a black dress with a hat and collar made out of cuddly teddies. The Moschino Teddy Bear has stuck around ever since, and can be seen across the designer's kidswear collections — making every outfit that little bit cuter. If that's not fun fashion, we don't know what is! 

Moschino-Girls Pink Cotton Gingham Shirt | Childrensalon
170,00 £
Moschino-Girls Ivory Denim Wide Leg Jeans | Childrensalon
160,00 £
Moschino-White Leather Teddy Logo Trainers | Childrensalon
197,00 £
Moschino-White Embroidered Cotton Baby T-Shirt | Childrensalon
75,00 £
Moschino-White Leather Teddy Bear Sandals | Childrensalon
184,00 £
Moschino-Ivory Cotton Teddy Bear Sweatshirt | Childrensalon
95,00 £
Moschino-White Drummer Bear Cotton T-Shirt | Childrensalon
75,00 £
Moschino-Beige Organic Cotton Tracksuit | Childrensalon
185,00 £
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All New Moschino

With new styles arriving each season, there's always something to discover. And the latest collection is no different. The designer's pops of denim are a great addition to wardrobes, they can be layered up or down for the perfect transitional outfits as the weather starts to change. Speaking of warmer temperatures, we're excited to see brighter colours and summer-ready prints appearing across the collection — after all, it's our favourite part of dressing for sunshine! There are lots of looks to love for spring and summer. Whether they're sightseeing in style or making friends at the playground, the magic of Moschino is for every kind of fun adventure. 

Moschino-Girls Ivory & Pink Cotton Leggings Set | Childrensalon
140,00 £
Moschino-Girls Blue Denim Floral Shorts Set | Childrensalon
285,00 £
Moschino-Girls Blue Viscose Daisy Dress | Childrensalon
265,00 £
Moschino-Boys Blue & White Surfing Bear Shorts Set | Childrensalon
150,00 £
Moschino-White T-Shirt & Blue Denim Dungaree Set | Childrensalon
215,00 £
Moschino-White Cotton Sun-Bathing Bear & Palm Tree T-Shirt  | Childrensalon
75,00 £
Moschino-Boys Yellow Surf Bear Swim Shorts | Childrensalon
90,00 £
Moschino-Голубой джинсовый жилет с вышивкой для девочек | Childrensalon
175,00 £

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